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Suffocated - Mitsubishi
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A series of posters for Pajero Full by Mitsubish which showed the suffocating sensation that we sometimes feel when living in big cities.
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The typography was digitally hand drawn, as if it was dissolving in the water.
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Making Of
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People dive into the water and we project chaotic images on the surface, so that we could get the real image in only one shoot.
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* Credits
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Suffocated
Client: Mitsubishi
Agency: Africa
CCO: Sergio Gordilho
Creation: Rafael Gil, Gustavo Costa